Understanding ranking changes

Step-by-Step Instructions

1. 01

   Check the Movement column for daily changes.

2. 02

   Review the Trend column to identify sustained climbs or drops.

3. 03

   Cross-reference any large movements with Google algorithm update dates.

4. 04

   Compare your rank against competitor ranks for the same keyword.

5. 05

   Review the page ranking for that keyword — is it the right page?

6. 06

   Check for recent technical changes (redirects, page speed issues, etc.).

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